MidwayUSA's NRA Round-Up Program Surpasses $21 Millionby MidwayUSA
Thirty years ago, MidwayUSA owners Larry and Brenda Potterfield launched the NRA Round-Up, a special program designed to raise funds for the National Rifle Association Institute for Legislative Action (NRA-ILA). To date, MidwayUSA Customers have contributed over $21 million dollars to the NRA-ILA National Endowment for the Protection of the 2nd Amendment.
“January 2, 1992 we started asking our Customers at MidwayUSA if they would “Round-Up” their order to the next higher dollar and let us donate that money to the NRA-ILA. Our Customers overwhelmingly said yes and to date they have donated over $21 Million,” said Larry Potterfield, MidwayUSA Founder and Executive Chairman. “Each year, NRA-ILA spends 4-5% of the previous year’s starting balance to fight anti-gun legislation. The next time you place an order with MidwayUSA, please round up. With your support, we can change the future.”
Larry and Brenda Potterfield, along with two of their grandchildren, presented a ceremonial check to NRA-ILA Executive Director Jason Ouimet, and NRA Chief Executive Officer Wayne LaPierre, representing the total amount of money that has been donated by MidwayUSA Customers since 1992. The check presentation was held at the NRA-ILA Leadership Forum during the 151st NRA Annual Meeting & Exhibits in Houston, TX.
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 44 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.
For more information on MidwayUSA, visit their website (https://www.midwayusa.com), find them on Facebook (https://www.facebook.com/OfficialMidwayUSA), or follow them on Twitter (https://twitter.com/midwayusa).
MidwayUSA Public Relations