MidwayUSA Announces Partnership with Bassmaster Elite Series Pro Brandon Lesterby MidwayUSA
MidwayUSA is pleased to announce a new partnership with Bassmaster Elite Series Professional Angler Brandon Lester for 2022. Brandon’s career includes 22 top 10 finishes, including his first win at the 2022 St. Croix Bassmaster Southern Open at Kissimmee Chain of Lakes, in Kissimmee Florida.
“Brandon is a great fit for our Company,” said Jeff Larkin, MidwayUSA VP of Marketing. “His expertise on the tournament trail, in depth knowledge of fishing and excellent work ethic will shine through in the information he helps provide our Customers. Brandon’s input will be a great asset as we continue growing our fishing product offering.” ering.”
In addition to competing in the Bassmaster Elite series, Brandon will serve as an ambassador for MidwayUSA’s fishing category and will provide exclusive information for MidwayUSA’s Customers.
“Being an outdoorsman, I’ve been familiar with MidwayUSA for a long time,” said Brandon Lester. “I’ve always been impressed with the emphasis they put on making sure their customers are well taken care of. I am very excited, and proud to have the opportunity to partner with such an iconic company in the outdoor industry. MidwayUSA has already made a huge mark on the fishing world, and I look forward to helping them grow it even more.”
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). They instilled family values like honesty, integrity, and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 44 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.
For more information on MidwayUSA, visit their website (https://www.midwayusa.com), find them on Facebook (https://www.facebook.com/OfficialMidwayUSA), or follow them on Twitter (https://twitter.com/midwayusa).
MidwayUSA Public Relations