Potterfields Receive 2017 Peter Hathaway Capstick Hunting Heritage Award
Larry and Brenda Potterfield, owners of MidwayUSA, recently received the 2017 Peter Hathaway Capstick Hunting Heritage Award. Presented at Dallas Safari Club’s Annual Convention, the couple was recognized for their leadership in conservation and philanthropy, and their commitment to educating youth about the joys of the outdoors, hunting, shooting and wildlife.
“Larry and Brenda have demonstrated an enduring passion to help others and pass along the tradition of hunting and shooting,” said DSC Executive Director Ben Carter. “They are consummate leaders in business and epitomize the principle of ‘paying it forward.’ Their generosity and benevolence will help sustain hunting and shooting for future generations.”
The Peter Hathaway Capstick Hunting Heritage Award was established to bring honor and recognition to an individual, organization or group whose achievements reveal a sustained and significant contribution to the conservation of wildlife and its habitat. Additionally, the winner will have shown long-term commitment to our hunting heritage by pursuing that goal for the benefit of future generations.
“Brenda and I are honored to accept the 2017 Peter Hathaway Capstick Hunting Heritage Award from Dallas Safari Club,” said Larry Potterfield, Founder and CEO of MidwayUSA. “We passionately believe in and support the conservation of wildlife and its habitat for the benefit of future generations, and we look forward to continuing a lifelong commitment to our hunting heritage.”
Combining passion and vision, Larry and Brenda have used their business success to become the leading benefactors of the shooting sports industry. Their role model support of the National Rifle Association (NRA), shooting sports industry, key conservation groups, and Baldrige is evidenced by their visionary leadership and industry-leading contributions to those key communities. Since 2008, the Potterfield family has made over $133 million in charitable contributions; meeting the benchmark IRS 50% maximum contribution level since 2011. In 2012, they started the Youth Wildlife Conservation Experience where youth who wouldn’t normally have exposure to the outdoors can attend key conservation group conventions to learn about conservation and the shooting sports industry. This program has been adopted by nine key conservation groups and so far, $3.2 million has provided opportunities for 1.2 million youth to learn about conservation and the shooting sports industry.
“Larry and Brenda truly care about conservation, our youth and the future of hunting,” said Carter. “The Peter Hathaway Capstick Hunting Heritage Award honors the memory of a man who loved hunting and understood our role in preserving wildlife. Larry and Brenda have certainly demonstrated the same and are well deserving of this honor and recognition.”
Within the shooting sports industry, Larry and Brenda founded the NRA Round-Up program in 1992 and since then have been asking MidwayUSA Customers to round up the total of each order and donate the change to the NRA/ILA. MidwayUSA has collected over $13.1 million for the NRA/ILA through the program. Additionally, they helped found the Friends of NRA in 1992 which has raised over $600 million since inception and holds over 1,100 fundraising events each year. In 2007 Larry and Brenda established the MidwayUSA Foundation, a public charity, designed to help communities and organizations raise funds to support their high school, college and other youth shooting teams. The Foundation has over $98.7 million in assets, has paid over $12.6 million in grants, and provides financial support to over 2,500 youth shooting teams.
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 39 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.
For more information on MidwayUSA, visit their website (https://www.midwayusa.com), find them on Facebook (https://www.facebook.com/OfficialMidwayUSA), or follow them on Twitter (https://twitter.com/midwayusa).
MidwayUSA Public Relations