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MidwayUSA's Brand Ambassadors
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Larry Potterfield
Larry Potterfield is the Founder and Chairman of the Board of MidwayUSA. He and his wife Brenda, both country kids from Missouri, turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become the industry-leading internet retailer it is today. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.
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Brandon Palaniuk | BMP Fishing
Growing up in Northern Idaho, Brandon was constantly surrounded and immersed in the outdoors, whether it was hunting, fishing, or hiking. He found his love for fishing and, at the age of 8 years old, decided he wanted to be a professional angler. It was a dream far-fetched for a young kid in Idaho. Now he is living out that dream on the Bassmaster Elite Series with BMP Fishing, spending most of his year traveling the country with his wife and daughter. As the air begins to cool and September rolls around, he is then drawn to the wild places the Elk call home.
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Outdoors Allie
Allie was born in Pittsburgh, Pennsylvania and was drawn to the outdoors as a young girl. She grew up horseback riding, camping and fishing with her family, and playing sports. During her college years at the University of Pittsburgh, she discovered hunting through her then boyfriend, now husband, Nick. She started documenting and sharing her outdoor adventures on social media in 2015 through “Outdoors Allie” as a way to connect with like minded folks; those who hunt for their food, care deeply for wildlife, public land conservation, and enjoy sharing a cold one around a campfire. Her go-to cocktail is a spicy margarita from scratch and her guilty pleasure is eating raw cookie dough. As a kid she swore she'd have a dog of her own and now she can proudly say, she does.
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Midwest Whitetail
Midwest Whitetail is a high quality cinematic online hunting show produced in a semi-live format. This format allows content to be viewed extremely close to real time, often within 24 hours of the event's occurrence! This gives viewers exclusive updates and guidance in pertaining weather fronts and animal behavior stages. Midwest Whitetail also encompasses a large regional pro staff covering nearly the entire country furthering content collection and production in real time depiction.
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Scott Linden
Scott Linden is the host and creator of Wingshooting USA, the most-watched upland bird hunting TV show in the country, and has hunted in 26 states with over 300 bird dogs. Author of three books and countless magazine articles, Scott creates an ongoing series of informational videos under the Upland Nation moniker, as well as the Upland Nation podcast available on all podcast distribution platforms. Scott was the first to produce hunting and fishing shows in high definition, which have aired on Discovery Channel, History Channel, Outdoor Channel and NBC Sports. His current series airs on Outdoor America, Hunt Channel, Outdoor Action and Waypoint TV.
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Magic Prepper
Magic Prepper's goal is to provide the preparedness community with information surrounding the concept of surviving a variety of disaster scenarios. Research-driven topical discussions, survival gear testing, food storage and firearms evaluation are all part of the equation we're all trying to solve. How do we not only survive a cataclysmic event, but thrive in the aftermath? As an American patriot and avid 2nd Amendment supporter, it is important to understand that we have a responsibility to our families, friends, and communities to prepare for whatever challenges may come our way in the future--as well as to maintain our freedoms and safety thereafter.
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Banana Ballistics
Banana Ballistics is a YouTube channel based around firearms related content. Whether videos involve penetration testing, cartridge breakdowns, or anything else firearms related, Banana Ballistics is dedicated to making the content as entertaining and educational as possible.
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Mark Rose
Mark Rose has been fishing professionally since 2000 and earned over $3 million in winnings throughout the course of his career, fishing FLW, BASS, MLF and UMF Tournaments. Mark solidified his status as one of the top-tier anglers in the world and one of the most successful anglers in FLW history by achieving 2018’s FLW Tour Angler of the Year, eight tour-level wins and 61 top ten finishes. Mark also received the honor of being selected as a member of Team USA at the Black Bass World Championship in South Africa. Since being selected for the Major League Fishing Tour in 2019, Mark won a Patriot Cup Championship, has qualified for most Cups, Heavy Hitters and all REDCREST Championship events.
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Brandon Lester
Brandon Lester is in his 10th year as a professional angler on the Bassmaster Elite Series. He was born and raised in Fayetteville, TN, and that is still where he calls home. Brandon was introduced to the outdoors by his Dad and Grandfather at a very young age. He grew up fishing creeks, rivers, farm ponds, and lakes throughout middle Tennessee and north Alabama. Besides his obvious love for fishing Brandon is also a very avid turkey hunter and also enjoys chasing whitetails in the fall and winter. Brandon is a family man and he and his wife Kimberly have two daughters, Leann and Shiloh who also enjoy being outdoors. During his downtime you’ll likely find Brandon and his family camping at one of the many great campsites that Middle Tennessee has to offer.
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Lever Action Kid
The Lever Action Kid started shooting sports at nine years old. In 2020, he started competing actively in Cowboy Action Shooting matches. In 2022, The Lever Action Kid had a clean sweep of the SASS Cowboy Action Buckaroo category with wins at the Oklahoma State, Southwest Regional, National, and SASS World Championship. The Lever Action Kid enjoys all shooting sports and has had the opportunity to shoot some amazing firearms thanks to the friendly community of firearm enthusiasts. He enjoys most things outdoors, including fishing and hunting. If you ever see him at the range, feel free to say hello and get some pointers on Cowboy Action Shooting.
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9-Hole Reviews
In 2017, Henry and Josh started 9-Hole Reviews, a show dedicated to understanding the history, development, and modern implementation of various firearms and equipment. 9-Hole Reviews combines the diverse backgrounds of the two co-hosts to bring unique discussions on firearms performance and their historical significance.Josh is a USPSA Grand Master who holds multiple state championship titles. He has focused his time honing efficiencies of shooting performance and balancing the importance of speed vs accuracy. Josh has spent significant time traveling the continental U.S. to further his involvement in and expand the popularity of competitive shooting sports, occasionally instructing and teaching new techniques. Outside the world of firearms, Josh is an avid hiker and enjoys high-altitude running and climbing.Henry is a former U.S. Army Ordnance officer with a history of working with many foreign military forces. Prior to the military, he competed in USPSA-style matches. Along with long-range shooting, he developed an affinity for iron-sight-styled shooting from service rifle competitors at his local shooting club. Henry has enjoyed traveling on overland Jeep adventures, week-long desert expeditions, shipwreck diving explorations, or simply working and living in Europe, the Far East, the Middle East, North America, and Africa.9-Hole Reviews is perhaps best known for its "Practical Accuracy" series where Henry and Josh shoot a collection of historical and modern firearms to extended distances for score. However, the two hosts also work on high-production-value documentary projects showcasing many interesting historical and sporting firearms.
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Wild Game Cook
John Wallace, also known as Wild Game Cook, is a proud father, husband, and outdoorsman. Married to his wife of 16 years, they have 3 children who love the outdoors. John loves to cook and inspire others to get more from their wild game. John and his family's main purpose of hunting is to put food on the table, while enjoying time outdoors as a family. They almost exclusively eat wild game and fish as their source of meat. Whenever John can find time away from work, he can be found hunting, fishing, camping, spending time at the range, at one of his kids' games, or cooking up great meals at the house for family and friends.
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Jared Mills
Jared was born in Iowa City, Iowa, and discovered his passion for the outdoors through trapping and fishing with his dad and Grandpa. Sports took over most of his childhood time but shortly before high school, Jared became interested in figuring out the sport of bowhunting. Throughout high school and college, it slowly turned into his biggest pursuit and, after earning a sports business management degree and playing baseball for Maryville University, Jared accepted a job as a producer in the outdoor industry. Jared has since built a career around his passions for bowhunting and filming and continues to share his pursuits in the hopes of being a positive influence on outdoorsmen and women across the country. Jared lives in eastern Iowa with his wife Jacky and daughter Remi.
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Bolt Action Reloading
Bolt Action Reloading is a YouTube channel dedicated to helping people better understand the reloading process and achieve their shooting goals. The goal of the channel is to share the information and lessons learned at the reloading bench and at the shooting range. Everything from the basic steps of reloading, understanding how barrel twist affects bullet stability, and the tools that make the process easier are covered. Even though he started hunting more than 30 years ago, success had always been inconsistent for Bolt Action Reloading's host and creator. On a family elk hunt in Colorado, on the last day, 3 bulls appeared at a distance between 200 – 300 yards. No one in the hunting party had a rifle system capable of making an ethical kill at that distance. Never again would this mistake be made. In 2016, he started down the path of creating better ammo as well as becoming a better shooter overall. Not only has he enjoyed greater success hunting, but in 2022 he was able to reach his goal of not only getting impacts on steel out to a mile but helping others to do the same.
