Founder's Letter

From the desk of Larry Potterfield Larry Potterfield

The Employees at MidwayUSA are a very special group of people! As I travel around the country attending the various trade shows or possibly on a hunting trip, regularly I meet Customers who want to personally thank Brenda and me for the level of service we provide or our support for the shooting sports industry.

Certainly I always enjoy receiving such feedback, but my answer is pretty much always the same: "we have a really great group of people at MidwayUSA; and good enough is not good enough." There are many components that define the DNA of an organization and I am pleased to say that two of the most important are quite evident as you walk through this place – a relentless focus by everyone on serving Customers and an equally strong focus on continuous improvement.

Concerning the gifts that Brenda and I are able to make to the various youth shooting organizations and our support for the National Rifle Association; I know it seems like a lot of money, but we don't think of it as a big deal. Brenda and I are just country kids from Missouri and are able to live the American dream of raising a family that we are proud of and having the opportunity to develop and grow a successful family business. We were always taught to respect others, be generous and think about the future.

Thanks for Your Business,

Larry's Signature

Larry Potterfield,
Founder and Chairman of the Board